X-Ide and Rye & Lye also in Moscow

The two Immagine 98 eyewear brands will be among the excellent Italian products on show at the "Nation of Fashion" exhibit in Moscow

Immagine 98 eyewear brands X-IDE and Rye & Lye have been selected together with other prestigious Italian products to represent the best of made in Italy at "Nation of Fashion" in Moscow, November 7 through 26, 2012.


Promoted by the Presidency of the Council of Ministers and the Ministry for Economic Development in collaboration with the Italian Embassy in Moscow, the exhibit was organized thanks to the commitment of ANFAO (the Italian Association of Optical Goods Manufacturers). It is part of Exhibitaly – Italian Excellence Today, a program of events that began September and will animate the Russian capital through January 2013.


The aim is to introduce Italian culture and style together with the country's industrial and technological companies par excellence. In a setting designed to highlight the distinctive details of each exhibit on a route that covers the past, present and future, eyewear is presented together with apparel, footwear and accessories in the spectacular Krasny Oktyabr (Red October) building, a former chocolate factory that is now a modern example of industrial architecture in one of the city's liveliest and most stimulating areas.


Both Immagine 98 vision frames are the expression of very high levels of Italian craftsmanship in contemporary creations: for men, Metropolitan by Rye & Lye has linear, sculpted profiles with leather-covered temples and front in a constant alternation of traditional style and innovation.


Research and skilful craftsmanship is also part of the women's eyewear Kissena by X-IDE, an elegant cat-eye shape made even more refined by vertical lacquers manually inserted in the temples to create refined graphic designs in contrasting colors.