WooDone chooses Zed_Comm

Communication and press office activities will be handled by this agency with proven experience in the optical sector

WooDone – the Alto Adige based company that manufactures wooden eyewear – has chosen Zed_Comm for communication and press office activities targeting end-consumers in Italy and sector operators at international level.


Inspired by the enchanting Dolomites landscape, the WooDone brand was set up in 2011 by two friends and entrepreneurs, Thomas Oberegger and Klaus Tavella. After working for two years on different prototypes, they were able to complete their project: glasses handcrafted from certified Alto Adige wood. Presented in January 2012, the first models were an enormous success. After further modifications and finishes, in August of the same year they obtained the perfect sample from a single block of wood composed of eight layers of chipboard made from recycled acacia, cherry and walnut wood.


In September, WooDone debuted in Paris with a collection of eight models: it was so successful that in only twelve months the brand could be found in 1000 stores throughout the world and the company was producing 10,000 articles a year.


With offices in Milan and Verona, Zed_Comm has been operating as a communications and public relations agency for over 20 years. Along with traditional press office services, external relations and advertising consultancy, the agency proposes innovative forms of communication, organizes events, and develops marketing strategies that ensure visibility and high levels of performance.