Vogue presents #thewayeyewear
A new fashion film made for the web to present Vogue Eyewear Color Breeze collection
After last year's first fashion film with Aurélie Saada (of the Brigitte duo), in episode 2 Vogue Eyewear is again counting on the talent of a style icon: the popular French singer-songwriter Mai Lan has written an original song that revolves around the little habits that make eyewear an indispensable fashion object in daily life – ten everyday situations with the relevant hash tags. Partying till the small hours and dull, puffy eyes the next day? With #maydaylunettes the Vogue Eyewear models are perfect for hiding signs of tiredness. Bored with ostentatious gemstones and too heavy jewelry? Thanks to #girlsbestfriend Vogue Eyewear even puts diamonds in the shade.
Mai Lan's unique voice accompanies the main players in #thewayeyewear episodes who get up to all kinds of tricks, just like the models they wear from a collection that was created for women who follow trends but don't lose their personality. Opaline but also pop, the Vogue Eyewear summer collection won't fail to be noticed thanks to unconventional design and a range of bright, super-summery colors.
The collaboration with Mai Lan, a glamorous artist in total Vogue Eyewear style, is new and successful, as demonstrated also by the 160,000 hits in just one week on the official Vogue Eyewear YouTube channel.