Vogue Eyewear launches the first ambassador for China
The choice of Liu Shishi testifies to the brand's attention to the Chinese market
A beautiful and talented Chinese actress for the launch of the Vogue Eyewear collection conceived and designed for the Land of the Dragon and on sale also in other Asian markets. Young and popular actress Liu Shishi is the first local Chinese ambassador for the collection that was presented during an exclusive evening in the enchanting suite of the Hotel Eclat, Beijing. A special launch inspired by the color themes of this season: bright yellow, brilliant green and sky blue.
The choice of Liu Shishi, who joins global testimonial Eva Mendes, testifies to Vogue Eyewear's attention to the Chinese market. The vision and sun models have been made to enhance the facial characteristics of Chinese women in the Vogue Eyewear spirit that combines elegance with a playful and colorful soul.
The Chinese project is part of Vogue Eyewear's glocal communication strategy.