Vogue Eyewear launches its first communication campaign in India
The campaign testimonial is beautiful actress Deepika Padukone
The Vogue Eyewear communication campaign has begun in India. The testimonial for the first campaign dedicated to this market is breathtakingly beautiful model and acclaimed actress Deepika Padukone who was at the event held at the Tote and Turf in Mumbai. Against this evocative backdrop, participants had a genuine Vogue Eyewear experience thanks to a performance by singer-songwriter Vasuda Sharma and the presence of tweet boards, glamorous fortune tellers and fashion illustrators.
Deepika Padukone's vibrant and fascinating personality was emphasized in six brilliant and colorful shots by renowned fashion photographer Prasad Naik, with the stylistic contribution of fashion authority Anaita Shroff Adjania.
The initiative in India is part of Vogue Eyewear's glocal communication strategy which counted on the charm of the actress for the communication campaign in India. At world level, the testimonial is renowned actress Eva Mendes. The event in India follows those dedicated to Brazil and China, where the relevant brand ambassadors were presented.