Try 2012 campaign: a backstage preview

Intimate visuals in black and white for a mood inspired by institutionalism and simplicity

Allison has presented a preview of backstage at the new campaign for Try, the historical house brand that specializes in rimless vision eyewear.


The mood of the campaign is inspired by the institutionalism and simplicity that characterize rimless eyewear: with clean shapes and minimalist lines, the models in the new collection are designed to be objects of style in formal as well as more casual situations, but without ever lacking in appeal.


The intentionally black and white visuals are intimate and simple, with models immersed in a refined atmosphere of understated elegance.


Starting September 2012, the campaign will appear in new point-of-sale materials for opticians, in the main social media and the most authoritative optical publications in Italy and abroad.