Travel in A-Class with Police
The brand's new contest starts today with a fantastic Mercedes A-Class as the first prize
Police, the leading house brand by the De Rigo Group which is celebrating its thirtieth anniversary this year, has always shown marked attention to its public. An urban lifestyle brand, Police always proposes products and initiatives that are in tune with consumers' needs by setting up innovative projects that will engage them and reward their loyalty.
"Travel in A-Class with Police" is the name of the new contest launched by the brand. The prize is a fantastic Mercedes A-Class in addition to three €500 Shopping Cards every week.
From April 8 through June 2, 2013, anyone who buys Police eyewear from one of the participating outlets will be able to try their luck and win one of the coolest city cars of the moment. Taking part is very simple: just keep the receipt for the eyewear and follow the instructions on the card supplied by the retailer. By texting or emailing the details requested you will easily and immediately know if you have won one of the three €500 Shopping Cards offered every week for spending in partner structures. You can also enter for the final draw of the exclusive Mercedes A-Class 180 Blue Efficiency Executive.
Police will also reward the lucky outlet that sold the winning eyewear with 1 "30 years of Police" kit comprising a choice of 29 pairs of glasses and the Special Edition gold-plated model with leather details created to celebrate the brand's thirtieth anniversary.
The contest is backed up by a radio ad campaign.
For all the regulations, go to www.policelifestyle.com.