Transitions Optical launches the new Transitions Collection app

A leading-edge tool for demonstrating how Transitions lenses adapt to all lifestyles

Always aware of its partners' business needs, Transitions Optical regularly creates useful sales support material for opticians and optometrists. Its aim is to help them demonstrate the innovative photochromic technology that makes Transitions Optical the current number 1 player in the dynamic lens sector.


One of these is the new Transitions Collection app for tablets. It is designed to enable eye care professionals to demonstrate the entire range of Transitions® dynamic lenses in different contexts that correspond to consumer lifestyles; a modern visual support tool to be used during conversations with patients.


Available from the App Store and Google Play, the Transitions Collection app has attractive photos and videos that show how different Transitions® dynamic lenses respond to different consumer lifestyles and their needs. The videos show people wearing Transitions® lenses in a variety of real-life situations and aim to help patients choose the most suitable lens based on their personal needs: Transitions® Signature® or Transitions® XTRActive® as alternatives to traditional clear lenses. They also show some of the Transitions sun lenses that are designed for particular situations, such as driving or for some sports like golf and running. What's more, the Transitions Collection app overcomes prejudices about aesthetics and shows how the most attractive fashion frames are also perfect with Transitions lenses.


In the new app many famous independent designers testify that combining their avant-garde designs with Transitions technology is added value for them: from Ralph Anderl, founder of ic! Berlin, to Pascal Jaulent, Face-à-Face designer, to Tom Davies.