Training continues with CECOP
"Customer experience and price experience" are the protagonists of the Rome meeting on May 7
After Milan and Palermo, on May 7 the CECOP training program will be in Rome where CECOP members can take part in the "Vendere la professionalità" (selling professionalism) course. With Ercole Renzi (SR Comunicazione) they will discuss customer experience and price experience to find out how selling value-added products benefits the optical center's marketing positioning (and consequently its profit and loss account).
The 2012 courses are a development of the training project that CECOP has been running for several years now and whose best testimonials are the members who have participated in it from the start: they animate the meetings by taking an active part and talking about how they have made use of inputs from previous sessions.
The meetings demonstrate that all dealings with customers can be improved to increase (by a lot or a little) every receipt: opticians themselves hold the key by thinking positively rather than negatively and by overcoming preconceptions about customer spending capacity; in this way, offering products of a higher value comes naturally and spontaneously.
With 2,800 opticians throughout the world (over 600 in Italy), CECOP is an international group oriented toward training as a support for opticians who do not want to surrender to the general pessimism, but are looking for new solutions and new ways to grow. For this project the Group counts on the collaboration of partner companies that share its values and objectives, such as Hoya, Bausch+Lomb, Maui Jim, Optilens and Sauflon, and add to the practical nature of the meetings by demonstrating how high-range products can be proposed with confidence.