The De Rigo Sun-Day draws to a close in Rome

The new Sun 2015 collections were presented to over 300 customers and buyers from all over the world

The De Rigo Sun-Day recently drew to a close in Rome. The Longarone-based Group presented the Sun 2015 collections of its Police, Lozza and Sting house brands and of the brands under license to over 300 customers and buyers from all over the world.


Considerable attention was paid to the luxury segment, with the licensed brands of international groups, and to Lozza with Lozza Sartoriale, the new, avant-garde project for creating entirely tailor-made eyewear, which positions the house brand's products in the highest segment of the market thanks to customization with precious materials like gold, silver, leather and wood.


It is the first time that a global company has been able to change its manufacturing process to create unique, 100% made-to-measure items based on customer requirements. It is also thanks to the licensed premium brands Chopard, Givenchy, Escada and Lanvin – presented in a special setting in the Luxury Area - that the Group has further strengthened its market share in the Middle and Far East, but also in Europe. In fact these are the De Rigo brands and reference markets that gave the best performance during the last financial year. In 2013, for example, Chopard, grew by 8% and the turnover has doubled over the past 3 years.


In 2013, the entire Wholesale Division, which produces and distributes the brands owned by De Rigo Vision, recorded sales of 219.6 million euros, that is +3.7% at 2012 rates of exchange. The jewel in the De Rigo team's crown and star of Sun-Day was Police – the Group's top brand that counts for about 30% of wholesale billings – and thanks to the special edition dedicated to Neymar Jr., the new testimonial, it will invade the market next season. At an elegant gala dinner on the exclusive terrace of the marvelous Hotel Boscolo Exedra in Piazza della Repubblica, guests were fascinated by the breathtaking view over the city of Rome.


The words of Michele Aracri, CEO of De Rigo Vision, were also engaging: "In such a delicate historical period we continue to acquire strategic and growing markets for our company thanks to eyewear proposals that fully respond to the needs of their consumers and to the right distribution policies. We performed well in Turkey, Arab Emirates and Russia, but also in France and Spain thanks to our brand targeting strategy in the various reference markets".


In 2013, the net financial position improved, increasing from 4.3 million euros to 13 million euros. This allowed the company to evaluate new investments in the retail channel.