Salmoiraghi & Viganò hosts Jesse’s "a look at design" event
The company has offered its space for an exhibition fringe event with installations based on the "total living" concept
For the first time in its history, this year Salmoiraghi & Viganò will be opening the doors of its San Babila flagship store to design by hosting the FuoriSalone 2012 event by Jesse, the Italian company with over 80 years' experience and culture in the furnishings sector.
Salmoiraghi & Viganò has decided to embrace design, the perfect blend of beauty and functionality, a concept that also includes the relationship between the product and its user, an aspect to which Salmoiraghi & Viganò has always dedicated its full attention.
The historical Milan company offers the space at its most prestigious location in the throbbing heart of Milan for the "a look at design" event created by Jesse as part of brand awareness actions in support of the product collection, during the week in which the capital of industrial design will be the international stage for operators and enthusiasts.
From April 17 through 22, the flagship store in San Babila, one of the most innovative optical stores in the world, will host Jesse installations based on the "total living" concept and will welcome visitors every day from 10am to 9pm with cocktails from 7pm.
(The store closes at 8pm on April 22).