Salmoiraghi & Viganò: fashion contest in Piazza San Babila

Join Vogue Fashion's Night Out and win Italia Independent

Again this year Salmoiraghi & Viganò will open the doors of its flagship store in San Babila, Milan, for Vogue Fashion's Night Out that promotes shopping in the world's major cities.


This year's star will be Unique Edition for Salmoiraghi & Viganò, a model made by Italia Independent for the San Babila store that can be won in the "IndependentNight" contest.


To take part in the contest, starting at 7.00 pm, people visiting the store must wear their favorite Italia Independent eyewear, take a photo of their outfit and share it on Instagram with the contest's official hash tag #IndependentNight


A panel will select the ten photos that show the most glamorous styles and sought-after combinations and decide the ten lucky winners of the Unique Edition.


But the fun doesn't end there: one of the biggest and most innovative optical stores in the world will be animated by a DJ Set with special guest Siberian DJ Anfisa Letyago.
There will also be a drinks area with I-SPIRIT Vodka, the Italian brand created by Arrigo Cipriani's Harry's Bar, Lapo Elkann, Marco Fantinel and Francesco Cosulich.