Safilo Seventh Street presents new web project for kids

Children can create their avatar and join the stars of the new cartoon on

For the start of school, Seventh Street by Safilo has presented a new web editorial project of cartoons dedicated to children and parents. It starts at and has two areas: play-learning for children and information for adults.


Assisted navigation makes it easy to use by kids who can create their avatar and join the young stars of the four captivating cartoon stories published in episodes... but, take note, the mythical "episode zero" will be available only at outlets!


Safilo has created a collection of new frames that makes vivid colors and attractive shapes its distinctive characteristics, without neglecting comfort and attention to detail.
The ultra-light and easy to wear models in steel and metal are a play of bright and cheerful color combinations (S 198 and S 199), whereas the two square or round models in acetate come in the newest colors with contrasting temples (S 177 and S 188). Colors that take on iridescent hues in the steel and acetate model (S 100). All the models for kids have flex hinges to ensure the best comfort and fit for a child's head.