Rodenstock in Berlin confirms route toward the future of eyewear

From October 23 through 25, the capital of Germany was the setting of an event for operators

Great new developments and internal changes have been announced for next year in the Rodenstock eyewear world with regard to products and brand positioning.


In the presence of all the representatives from the countries in which the company distributes its products, Rodenstock confirmed brand investment in international operations, starting with its training initiatives oriented toward its own and licensed brands.


The absolute stars of the three days in Berlin were the Iconics frames by Porsche Design, exclusive "engineered luxury" models for men and women, the first of which was the futuristic Two-In-One Hairband. Ample space was also dedicated to the "Claudia Schiffer by Rodenstock" collection for women, which will be launched in Munich during the Opti fair in January, and a new young line, Rocco by Rodenstock, which brings a breath of freshness and modernity and will be unveiled to the public in 2014.