Real Glass presented at Mido
An initiative that guarantees and promotes the characteristics of mineral glass for lenses
Real Glass is an innovative project, the only one of its kind, that was created to promote the use of mineral glass for prescription and sun lenses. It is a genuine brand that conveys the knowledge of leading experts in the sector and has the precise aim of guaranteeing the value and quality of lenses made from glass. The initiative is also a tool that can be used by the general public to find out about the world of mineral glass.
Real Glass involves the main companies operating in the glass for lenses supply chain - from the suppliers of raw materials to manufacturers to the distributers of finished products. The initiative is governed by a regulation that is shared and observed by all member companies which, in their turn and thanks to this new brand, can spread the word about the maximum quality offered by the glass sector.
The www.realglass.org website in English, Italian, French and German gives details about the project and is a window available to all member companies, with information about the manufacturing process, sector news and curiosities, and a space dedicated to end-users.