Police on the road with Radionorba
The metropolitan brand takes its multifaceted spirit on tour and becomes the maximum expression of communication in motion
It has been a memorable year for Police, the De Rigo Group's top lifestyle brand that after Look Beyond – a benefit project in support of Doctors Without Borders set up with one of the great masters of Italian photography, Giovanni Gastel – and the license agreement for apparel, continues to celebrate its 30th birthday in a big way by sponsoring the Radionorba radio tour "Tutta mia la città" (the city's all mine).
"Tutta mia la città" is an evening event held in Ostuni's Piazza della Libertà on Saturday, June 15 and Sunday, June 16, from 9 pm to 11 pm. The four-hour program at the weekend will be broadcast live on Radionorba and Radionorba Television from a modern and elegant truck with Police branding.
The strong point of the initiative is the direct contact the brand will establish with its consumers, who will have the chance of a very engaging experience and see live performances by their favorite artists who will be the guests of the Police truck.
The live broadcast from Ostuni will include Radionorba DJs and also some of the best-known Italian artists, like Francesco Sarcina of the Vibrazioni, and some promising Italian singers like Moreno – a definite winner - and Greta and Verdiana from Amici talent show.
The event focuses on activities (games/animation/sampling) that will engage the public in an experience that is 100% Police.
The Police sponsored show at Ostuni is part of "Tutta mia la Città", the radio tour that will take music and great guests to five cities in Apulia during June.
Police was created in the mid-Eighties as an eyewear brand. It is a genuine 360° lifestyle brand as well as a case history of eyewear excellence because it has shared its edgy, metropolitan soul with other sought-after products like fragrances (since 1997), watches (since 2003), jewelry (since 2005), small leather goods and apparel (since 2013).