Police announces Luke Evans as new UK brand ambassador

Michele Aracri: "he's passionate and instinctive with a casually seductive appeal. De Rigo feel strongly about these characteristics that define the brand

Leading Italian lifestyle brand, Police Eyewear, are pleased to announce Welsh actor Luke Evans as the new UK Brand Ambassador.


Born in 1983, the Italian brand emerged at an important period that saw sunglasses transform from a simple accessory to a fashion statement. During the 1990s Police became a true phenomenon with their blue mirrored lenses: a planetary and trailblazing success that has been a trademark for the brand ever since.


Michele Aracri CEO of the eyewear company De Rigo Vision Spa that own Police says of the relationship:
"Luke Evans is a talented actor who portrays a strong personality with intense charisma. He is passionate and instinctive, with a casually seductive appeal. Here at De Rigo, we feel strongly about these characteristics that define the Police Eyewear brand."


Police iconic blue lenses are the focus of the campaign, which features five sunglass styles and three optical frames.


Luke Evans says:"For me the Police brand represents cool, chic, masculine styles that compliment whatever I'm wearing whether it's a suit or jeans and a t-shirt with a leather jacket. It's always been a strong brand within my fashion choices and appeals to men of all ages".