Party with Hoya in New York

Plenty of applications for the Hoya trip 2013: the event in the Big Apple intrigues and attracts opticians

In 2012 Hoya created a lot of curiosity and interest in the big event held in March near Milan. To stress the importance of technology in Optical Centers, Hoya launched the Hoya APPs, great new tools for iPad, that have been inspiring the market since their presentation.


HVC Viewer (Augmented Reality) and visuReal Portable by Hoya were born from a project developed and continuously updated by its own dedicated international team, which has enlisted the help of specialists, optometrists and engineers, who have worked exclusively for Hoya. For visuReal Portable, the accuracy of which has been certified by the Fraunhofer-Gesellschaft, Hoya continues their collaboration with Ollendorf, guaranteeing know-how and reliability. For 2013 Hoya decided to offer its customers an even more extraordinary initiative. New York, synonymous of myth and innovation, has been selected as the location to unveil Hoya's 2013 news and strategies to its partners.


Hoya has always pioneered in the development of products and systems to distinguish and enhance Optical Centers. They were the first to launch the exclusive material Eyas 1.60, the ordering and remote edging system Hoyalog, iD FreeForm Design Technology and integrated double surface designs, and the scratch resistant Super Hi-Vision before and Hi-Vision LongLife coatings. The Hoya trip-event will have special value. Not only it will be full of fun and engaging activities, it will allow participants to be guest stars on the red carpet in a beautiful location in the Big Apple.