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Oakley's athletes triumphed at London 2012

Hundreds of champions pinned their dreams of glory on Oakley's innovations

In the last few days, Oakley announced that the Olympic medals won by athletes who relied on the company's technology to compete in the 2012 Games stood at 107. Over 700 athletes from 205 countries faced the most important competitions of their career by counting on the most innovative Oakley glasses, such as the RadarLock™, Fast Jacket® eCommit® models.

 

"We are proud of the trust that so many athletes starring in London 2012 have placed in Oakley's technology", stated Scott Bowers, Senior Vice President Global Marketing and BrandDevelopment of Oakley. "After years of sweat and sacrifices, these athletes are still fighting with a steel determination that goes well beyond the realms of reason, such is the passion that drives Oakley to push the boundaries of high-performance innovations."

 

Official Supplier of Team USA at the London 2012 Games, Oakley is the first eyewear manufacturing company to enter into partnership with the US Olympic Committee (USOC). In addition, Oakley has dedicated much of its resources and energy to fitting out and running its Safehouse, specifically designed to provide athletes with a "shelter" where they can recharge their batteries, relax and, most importantly, have prescription glasses tailor-made according to the individual sporting requirements.

 

"Ever since its inception, Oakley has tried to push the boundaries and redefine the realms of possibility for those who attempt the impossible in sport", continued Bowers. "We dare challenge reason to achieve the unthinkable and meet the performance requirements of the best athletes in the world. We are proud to help them express all their potential, to transform their dreams into reality. Their self-imposed absolute dedication and hard-and-fast discipline will continue to inspire us: only with an unconditional commitment will we be able to be at the service of people who have the audacity and courage to make history rather than limiting themselves to being spectators", concluded Bowers.