No ordinary eyewear in perfect Ted Baker style

Detail is an essential element for the brand, even in eyewear

Ted Baker remains a mystery. In 1988 he was a successful stylist who specialized in shirts and in a short time developed a much wider range of men's suits. Then he met refined women who encouraged and helped him to apply his talent for fashion to women's wear and be able to admire the result. Naturally, Ted Baker was grateful but the whole world is still trying to understand what the stylist likes to describe as 'fashion's best kept secret'.


'Ted Baker London' is now a brand that is recognized for its perfect mix of refined design, high quality and out of the ordinary creativity. All of which comes with an almost obsessive attention to detail and an ironic sense of humor, one of the stylist's distinctive characteristics.


Attention to detail is an essential element even in the eyewear collection. Every season Ted Baker designs hundreds of original molds in which mosaic patterns wink at floral motifs and paisley plays with geometries. Like model TB8097906 PRINCIPLE, for example, where distinctive, special design meets handmade quality for eyewear that mixes strong colors and geometrical motifs to create something that is unrepeatable. Or model TB9080145 GET HOOKED (in the photo) with its slim profile in splendid Havana-colored acetate and matte finish. The unique character of this model is given by the exclusive floral print inside the temples.


With frames featuring unique textures, camouflage decorations and hidden meanings, Ted Baker eyewear is as original and imaginative as it is cheerful and vibrant ... exactly like its creator!