New 2.0 look for Sting

A website with a dynamic structure and an innovative Sting Hero competition to interpret the brand's young and lively style

Sting has put its creativity on the web with the presentation of a new site with a dynamic structure. Charged with pure energy, the graphics are inspired by bright colors and brilliant pop art in pure Sting style.


Increasingly closer to new generations, the new online platform is also accessible from smartphones and tablets, with direct links to the main social networks thanks to the insertion of tags and likes, that make it easier to share the portal's contents.


Completing Sting's new digital look is a blog constantly updated with news, products and events, that keep users informed in real time about everything new in the Sting world.
Oriented towards involving young people in an innovative 2.0 experience, Sting has also launched the Sting Hero competition.


Anyone who wants an out-of-the-ordinary experience can take up the challenge to become the Sting Hero from March 18 through June 16, acquire superpowers, win fantastic prizes throughout the competition and try and win a sensational trip for two to New York City.