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Matsuda Eyewear announces official re-launch in Italy

Matsuda Eyewear is proud to appoint Deflomas Eyewear to handle the official re-introduction in Milan

The sleek, timeless style of late fashion icon Mitsuhiro Matsuda is re-introduced in 2012 with the launch of Matsuda eyewear. The luxury eyeglasses and sunglasses from Mitsuhiro Matsuda, considered to be one of the most influential eyewear designers in history, have been vacant from European distribution since the early 1990s. Matsuda Eyewear is proud to appoint Deflomas Eyewear to handle the official re-introduction in Milan, Italy this March.

 

Artsy-chic and elegant, Matsuda fulfills this decade's need for understated luxury. A top selling brand through the late 1980s and 1990s, the 2012 Matsuda eyewear collection puts a fresh spin on the iconic frames of the past. Handcrafted in Japan, the 26 piece portfolio is defined by 3 distinct collections: the Precious Collection makes use of hand engraved sterling silver.

 

The Essential Collection features new designs drawing upon classic Matsuda details made of pure titanium, stainless steel, and premium Japanese acetate. The Heritage Collection consists of limited production re-issues of best selling original styles.

 

Longtime fans of Matsuda, luxury eyewear aficionados, and those yet to discover the brand will appreciate the uniqueness of the designs and the attention to detail - each frame is handmade one at a time with precise Japanese engineering. The brand will be exclusively distributed in the top eyewear retailers in Italy who are dedicated to delivering a luxury experience to clients and tastemakers alike.

 

"We are privileged to have been given the opportunity to carry on the Matsuda legacy. It is our honor to breathe new life into this legendary brand while paying homage to its past"Matsuda Eyewear's CEO, James Kisgen, states. COO Fabrice Commelin adds "Luxury is more than just a well made product, it is about a feeling and we are committed to delivering that feeling for every customer."