Martin Kaymer star of Boss Black Eyewear campaign
The golfer wears the new Boss sunglasses in latest advertisement visuals
Martin Kaymer, the German champion at the top of the world classification of professional golfers, wears the new Boss Black sunglasses in the latest campaign visual for Boss Black Eyewear, the sun and vision collection that combines sporty design and classic style.
Starring in the new campaign, Martin Kaymer perfectly conveys the refined and sporty-chic personality of the new Boss Black eyewear. He wears a steel aviator model with the "Hugo Boss" logo engraved on a metal logo tag (mod. BOSS 0409/S).
Available in refined colors like matte black/black, palladium/blue, ruthenium/Havana gray and brown/Havana, the eyewear has a versatile personality: perfect for wearing on the golf course, but also for everyday wear and other outdoor activities.
Only 27 years old and already a champion, there is no doubt that charismatic Martin Kaymer is the ideal face for the new campaign and the perfect combination of refined elegance and a sporty personality. Since he turned professional at the end of 2005, talented Kaymer is the youngest player to have won an impressive number of internationally-famous tournaments that include the PGA Championship, the Alfred Dunhill Links Championship, the Abu Dhabi Championship and the WGC-HSBC Champions. These successes have led to Martin Kaymer's permanent presence among the world's golfing elite and the brilliant attainment of new national sporting awards.
"Exceptional ability, indisputable professionalism and a very likable personality make Martin Kaymer the perfect ambassador for the Hugo Boss brand," commented Philipp Wolff, Senior Vice President Communication at Hugo Boss AG, Germany.
To further expand its branding actions in the golfing world, in 2011 international fashion group Hugo Boss began a long-term partnership with Germany's young champion of golf.