Lozza: new website, new contest

Playing the part of a designer is possible with the "Write on a Macho, Win a Macho" contest

The innovative contest "Write on a Macho, Win a Macho" starts today and will continue through May 31. Dedicated to all fans of the official Facebook page ( of Lozza, the De Rigo Group house brand of eyewear, the contest also officially inaugurates the new website layout,, which has been completely renewed and is packed with content.


Taking part in the contest is easy and fun: simply access the Lozza Facebook page to become a fan and in just a few clicks you can put your creative flair to the test by customizing sunglasses model Lozza Macho. The model has been given a poetic flavor by international pop star Mika who, in his role as designer, decided to engrave on the inside of the temples a secret message to be shared only with the right person at the right time.
In the "Write on a Macho, Win a Macho" contest, participants can choose the color of the temples, the texture of the front and express themselves poetically by inventing a personal phrase to be engraved on the inside of the temples.


In just a few seconds, the application will display a virtual version of your creation. It will be published in the Gallery on the Lozza Official Facebook page so that all users can give it a vote from 1 to 4. The four most creative interpretations of Macho Poetry eyewear will win the exclusive Lozza Macho model they interpreted and created, the only one of its kind in the world.



For complete competition regulations and to find out about all Lozza products and initiatives, go to The website was recently renewed with elegant and functional graphics and clearly embodies the typical vintage atmosphere of the brand.


The well-structured galleries illustrate the history of Lozza - the oldest eyewear brand in Italy, created in 1878 - with period photos, videos and iconic models of the past that represent the brand's tradition. Of course, as you access the website, the home page displays a photo of the successful testimonial of Lozza's latest seasons: Mika, the pop star whose songs are a hit all over the world and whose eclectic personality fully interprets the style of the brand. Obviously, the protagonists are the eyewear collections, which are divided by gender and type to make it easy for users to look for and identify the perfect eyewear.