Italia Independent opens new single-brand store in Rivoli

I-I and Essilor together on the road to innovation

Italia Independent has opened the ninth single-brand store in Italy at 13 Corso Susa, Rivoli. It is the first one to be characterized by a new concept, which will become the standard for all future Italia Independent stores opened in Italy and abroad.


Without a doubt, its collaboration with Essilor is technical, but above all it is value-oriented, the outcome of the two partners' determination to develop enduring projects with high added value. The single-brand store is divided into two areas, with one dedicated to the display and sale of products.


The protagonists are the entire vision and sun ranges of eyewear, as well as apparel, accessories and collaborations between Italia Independent and prestigious international companies.


The new concept is truly represented by the second part of the store, which will host ophthalmic equipment, eyesight exams, lens and frame assembly and assistance throughout the lifecycle of the eyewear. Services are provided by highly qualified and specialized personnel.


On the design front, Rivoli has the same characteristics as the other Italia Independent stores. The style is curated by Changedesign, a multicultural and multidisciplinary company set up by Renato Montagner, who signs the projects and creative direction of every single-brand store.