I-I at Moto2 World Championship with Pol Espargaró
The brand's style and performance combined with the Spanish champion's talent to win the world title
Pol Espargaró, a young Spanish champion and a rising star in world motorcycle racing, will be the Italia Independent testimonial at the 2013 Moto2 World Championship.
The agreement was presented on Saturday at Mugello during the Italian Grand Prix. The press conference, which was attended by sports journalists from all over the world, was held against the evocative hospitality backdrop of Pol's stable, the Team Tuenti HP 40 of living legend Sito Pons.
"Italia Independent has entered the Grand Prix motorcycle racing season at the side of a highly talented rider with an extraordinary number of supporters, not only in Spain but all over the world. The Grand Prix motorcycle racing is a fascinating, highly technological showcase and the ideal place for our products. The partnership with Pol Espargaró is part of a wider international visibility strategy that Italia Independent has been pursuing in the world's major markets for some time now" said Giovanni Accongiagioco, Managing Director of Italia Independent.
"Being the testimonial for an innovative and quality brand like Italia Independent gives me enormous satisfaction. I am certain that together we will achieve the objectives we have set. I am surprised that so many people are interested in the glasses I wear, when they meet me in the street and on social media, and emphasize their elegance and innovative features. I hope that my results on the world's circuits will help the brand to acquire even greater visibility. Now that I see the world through Italia Independent eyewear, I hope that I will see what I have always dreamed of" declared "Polyccio", proud of the dedicated special edition with his logo and the number 44.
For the Spanish champion a special line of products was created and developed on the basis of the brand's most popular model, 090. There are ten variants of the "Unique Edition for Pol Espargaró", which the rider will wear on circuits all over the world. The style of each model was defined by Pol in synergy with Italia Independent's designer team taking inspiration from the graphics on his helmet and his team's colors. The many treatments chosen are part of the wide range offered by I-I. They include a front in UV-LUX ®, which gives the surface of the eyewear a velvety feeling. The number chosen by Pol at the beginning of his career, 44, is on every model as well as his nickname – Polyccio – on the inside of the temples.