Hoyalux iD LifeStyle V+: the progressive lens designed on people

The world presentation of the new people-inspired and technologically-optimized progressive lens ended recently in Berlin

Berlin provided the charming backdrop of the symposium at which Hoya presented the world preview of the new addition to the Hoyalux iD family. The evolution of the proven Hoyalux iD LifeStyle integrates the most recent calculation, design and image perception technologies to increasingly meet the needs of today's farsighted patients.


"Hoyalux iD LifeStyle V+ is Hoya's new progressive lens that has been designed on the basis of information gathered over the years also with the Mystyle iDentifier. The data were processed and subsequently verified through tests on wearers, clinical trials and consumer research, all of which gave a precise picture of the vision needs of today's farsighted patients. These accurate studies led to FreeForm, the new aspherization process, and the exclusive calculation technology that make Hoyalux iD LifeStyle V+ an innovative lens based on people, for people", said Anna Maria Nicolini, Marketing Manager Hoya Italia.


Innovative characteristics for unique benefits


Hoyalux iD LifeStyle V+ gives better vision acuity and sharper image perception thanks to the FreeForm aspherization process. The new distribution of the progressive power offers wider visual fields, an optimized area for distance and more relaxed vision.
Moreover, the parameters based on today's presbyopic patients guarantee stable and relaxed vision at all times, especially when using tablets or smart phones.


Hoya Italia Product Managers Silvano Larcher and Gianni Trivellato have no doubts: "Even with all these important developments, Hoyalux iD LifeStyle V + is still the simplest Hoya FreeForm lens to order. It contains all the components that make the design unique. The uniform +3.00 D vertical progressive component on the front surface is offset by the back surface to achieve the total addition power".

Two designs


Two versions meet different vision needs even more effectively:

-Harmony is the perfect design for experienced presbyopes who expect nothing but the best vision possible in all directions


-Clarity is ideal for young, active presbyopes who want high-definition vision also when moving around, with special focus on distance vision


Also launched in Berlin was InnoVision, the process Hoya uses to develop its exclusive technologies, designs and unique systems.
"Hoya's point of view on innovation and vision is the core of our development philosophy", Product Managers declared. "Creating new designs, facilitating the daily work of opticians through dedicated services and providing training for eye care professionals are virtually impossible without a solid foundation. All these activities are possible thanks to InnoVision".
Already at the basis of the exclusive LifeStyle V+, InnoVision will be the new Hoya vision for the development of future products.