Hoya presents Hoyalux iD MyStyle V+

A new, customized progressive lens for clear vision

At least 73%* of far-sighted people in Europe have different prescriptions for the right and left eye. Even the slightest difference in a prescription can cause vision imbalance and eye strain. Hoyalux iD MyStyle V+ is the world's first individual progressive lens that takes this difference into account because it balances geometry performance between the two eyes by using the exclusive Binocular Harmonization TechnologyTM. This patented technology ensures that correction with Hoyalux iD MyStyle V+ is always perfect at all points of the lens and precisely meets the needs of each eye in a binocular situation, thereby ensuring perfect focus without straining, constant stability and improved vision depth.


Thanks to the Hoya iDentifier anamnesis system, far, intermediate and near areas are designed on the basis of individual needs and a customer's lifestyle to deliver an unparalleled level of customization. This unique system can virtually provide an infinite number of designs to guarantee that lens construction is totally customized.


Each Hoyalux iD MyStyle V+ is also assessed in accordance with the Binocular Eye Model, Hoya's patent on binocular performance which guarantees that the design is verified in a real life situation before going into production. This ensures unprecedented binocular performance: stable images and improved vision depth in all situations.


The result: Hoyalux iD MyStyle V+ ensures instant focusing for immediately clear vision thanks to the highest customization level ever achieved.


Silvano Larcher and Gianni Trivellato, Product Manager and Lens Expert at HOYA: "We are proud to present the greatest innovation in progressive lens design. Thanks to Binocular Harmonization TechnologyTM, we have designed a progressive lens that offers the best binocular vision."


Binocular Harmonization Technology
Even the slightest difference in a prescription can determine the position in which the vision axes cross the right and left lenses. This can lead to asthenopia that appears as burning, eye fatigue and headache, for example. Thanks to Binocular Harmonization Technology, Hoyalux iD MyStyle V+ considers the individual prescriptions for the right and left eye as single components for defining the binocular design and calculating the progressive distribution required for each eye.


The new Hoya iDentifier anamnesis system
Hoyalux iD MyStyle V+ offers an unprecedented level of customization because it considers all the variables that determine every wearer's specific characteristics, such as usage conditions, information about previous lenses, the prescription and lifestyle. With the new Hoya iDentifier, all these elements are recorded to precisely adapt every vision area to the needs of the wearer, even for the most extreme vision requirements.


InnoVision and the Binocular Eye Model
The Binocular Eye Model originated from studies by InnoVision, the heart of the development of Hoya technologies, geometries and systems. Every Hoyalux iD MyStyle V+ is assessed and calculated on the basis of this Model. The Model comprises a patented program for measuring binocular performance and this guarantees that every design is verified in real life situations before it goes into production.