Great success for Boss Orange on Facebook
"Style Shaper", the brand's new application, has taken the world's most widely used social network by storm
Roaring success for "Style Shaper", the new Facebook application by BOSS Orange Eyewear, a media project developed as part of a wide international digital campaign dedicated to BOSS Orange prescription glasses and launched last July to present the new eyewear Spring/Summer 2012 collection.
The new application has actively involved BOSS Orange fans, inviting them to express their creativity on the HUGO BOSS Facebook page and try their hand at designing and creating their own glasses virtually, mixing different styles and colours for some unique and personal creations.
So far, over 1,700 personalised glasses have been created, which is evidence of the great creativity possessed by BOSS Orange Eyewear fans. With over 128,000 visits, the campaign – which will end on 17 September – has already given rise to an overwhelming "buzz" within the HUGO BOSS social network.
The digital activity is part of a wide marketing campaign, supported by special in-store activities, dedicated display materials and events within selected outlets in Germany, Italy, France, Spain and England.