“Free your imagination” with Allison, Benetton and Giunti
Together for kids with a proposal that combines reading and eyesight checks
In the spring, Allison, the United Colors of Benetton Group and Giunti Editore launched an educational project that took the leading Italian publisher of children's books to opticians' stores.
Giunti's educational, recreational and entertaining book is combined with eyewear and a Benetton play corner to encourage children to read, learn, and use their imagination and creativity for a lighthearted experience of choosing their first prescription glasses.
The children who buy Benetton Bambino eyewear will receive a gift of a book. There are four books to choose from with subjects ranging from illustrated fables to children's adventure stories.
In certain stores children will also find a Benetton branded bookshop with an easy to assemble table and two stools made from ecological recycled cardboard. The children can read the book they have received and at the same time enjoy a fun way of having their eyes tested.