For Optovista, Mido 2012 promises to be an exhibition of champions

The Bologna-based ophthalmology company will present numerous new products and surprises at the new edition of the exhibition

Optovista will be at the sector's most eagerly-awaited appointment of the year. The Bologna-based company will be there March 11 through 13 at stand F01 G10, Hall 22, to meet opticians in its usual unique way and to present all its new additions for 2012.


After the huge success of the F1 simulator in 2010 and 2011, Optovista will again be talking about sport with the Champions Team competition. The prize is a trip for two to Munich to attend the final of the UEFA Champions League. A section of its exhibition space will be set up to entertain opticians with a penalty kick simulator in a virtual stadium!


The stars of the stand will be Genius Web and Genius Form. The former has been enriched with new and indispensable functions for facilitating and further accelerating the daily work of an optical center. The latter is the ultra-new remote shaping system created by Optovista, an automatic system for buying and personalizing lenses simply and intuitively.


For products, too, new additions will not be lacking. The catalog has grown with the addition of the new and personalized monofocal lenses Exist Accomoda, which lessen eye strain thanks to the design that helps to adjust the crystalline lens. Ample space will also be dedicated to the indoor progressive lenses, requests for which continue to grow because they meet the daily needs of the millions of Italians who work indoors.