#followingcontador is online

Zerorh+ with Contador at Tour de France

The Tour de France has just started and, was activated just a few days ago. This new website is a day-to-day discovery about the personality of the team's champion par excellence: Alberto Contador (Team Tinkoff-Saxo), ranked #1 in world cycling.


In 140 characters and with the most significant photos on Twitter, the champion talks about himself and you talk about the champion and your passion for the sport that for three weeks will see crowds lining the streets from Yorkshire to Paris and will keep people glued to their TV sets.


#FollowingContador: post a tweet, attach a photo, collect – if you can – a selfie with Alberto, use the special hashtag and you will be part of a 3,500-kilometer story from Great Britain to France. In two and a half months' time it will also roll along the hairpin bends of the Gavia Pass and the Mortirolo Pass in the summer event in Italy's mountains.


The big-hearted rh+ team will support Alberto Contador (Team Tinkoff-Saxo) every day and you could be an RHXDUE special guest: this front-row event will be just one of the brand's hands-on experiences. Every week, for example, there will be prizes of the Olimpo Triple Fit eyewear that rh+ created for Contador and his loyal followers.


#FollowingContador is the hashtag to remember: the world in 140 characters.? is the website for talking about yourself and more.


#FollowingContador is an rh+ communication campaign in support of its sports testimonial and the cycling products it has developed with him.


The campaign was inspired by the extraordinary results that Contador (Team Tinkoff-Saxo) has achieved to date and by the challenges that await him. Its aim is to engage the innumerable supporters all over the world.


The objective is to talk about the challenges that await him at the Tour de France – through videos, photos, tweets, news – and RHXDUE, the second time that rh+ will take the Spanish champion and thousands of enthusiasts to the top of Gavia and Mortirolo for two days of cycling passion.?The #FollowingContador campaign focuses on the action on Twitter, Facebook and Instagram. Its success depends on the contribution of each and every one of us.


What needs to be done?


• Twitter using #FollowingContador and @ rhsportconcept,


• Post on Facebook with the @ rhsportconcept tag and the subject #FollowingContador


• Take and send Instagram photos quoting @ rhsportconcept.