Exalt Cycle sponsors Team JiR for second year at MotoGP
A Limited Edition created specifically for the Moto2 season
The Swiss brand with all-Italian design and know-how will sponsor Team JiR for the second year running in the Moto2 category at the MotoGP.
The partnership with Team JiR launched Exalt Cycle in the championship world as "Premier Quality Sunglasses Supplier"; the new generation sports eyewear will be the protagonist at all MotoGP World Championship tracks. Launched for the occasion is the new "JiR Limited Edition" model, sports eyewear with mirrored polarizing lenses; designed and produced ad hoc, it perfectly blends the philosophies of the two brands.
Exalt Cycle stands out among the team's sponsors on motorcycles – an updated TSR with a Honda engine - and on the new young Japanese rider Tetsuta Nagashima, class of 1992, who particularly likes Exalt Cycle eyewear and is frequently photographed wearing it.
The agreement marks the start of a program that combines JiR's and Exalt Cycle's sports philosophies based on an effective blend of design, comfort and technology.
"Backed up by the many patents obtained, we have already begun a series of commercial and marketing actions aimed at taking advantage of all the possibilities offered by the partnership with JiR at the MotoGP 2014 World Championships together with rider Tetsuta Nagashima" stated Andrea Trevisol, CEO of Exalt Cycle SA.