David Bustamante is new Police testimonial

A new face, the perfect representation of the brand's values

Police presented in Madrid a preview of its 2012 eyewear, watches and jewelry campaign in the presence of singer David Bustamante, its new brand Ambassador for Spain.


The event was held in the multifunction Hub in downtown Madrid, which was transformed for the occasion into an exhibition of the Police brand's lifestyle products. After being interviewed by the main Spanish television networks and magazines, David Bustamante launched the premiere of the video filmed during the making of the campaign at the former North Station in the Spanish capital.


In a leather jacket and black pants, David posed for photographers wearing the iconic mirrored blue sunglasses, the Dominator wristwatch and the Icarus steel pendent, all strictly Police.