Claudia Schiffer and Rodenstock announce new collaboration
The "Claudia Schiffer by Rodenstock" frames collection to be launched January 2014
Rodenstock has announced the January 2014 launch of the first collection of frames dedicated to top model and fashion icon Claudia Schiffer. The collection will be called "Claudia Schiffer by Rodenstock" and includes sunglasses and vision frames for women. All the models in the collection will be presented at the Munich optical fair "Opti" in January 2014.
Oliver Kastalio, CEO of the Rodenstock group, commented on the partnership: "It is a great honor to collaborate with top model and fashion icon Claudia Schiffer. Her impressive career has left an indelible mark on the world of fashion and beauty thanks to her classic style that has inspired and continues to inspire women of all ages. The combination of Claudia Schiffer's experience and elegance are perfect for the Rodenstock brand."
Claudia Schiffer added: "I grew up with Rodenstock's image of a quality company in the frames and lenses sector. It is also the ideal partner and I look forward to showing the world the reason for my choice. I am very proud of the collection we created together by combining my design ideas and their technical experience in products".
The "Claudia Schiffer by Rodenstock" collection will be launched worldwide in January 2014 for selected opticians and retailers. Details of the launch plan are to follow.