Charmant and Tru Trussardi Eyewear “invade” Milan, Rome and Naples

The brand on urban furniture and city buses in three of Italy's major cities

In April and May, the Tru Trussardi Eyewear advertising campaign steals the limelight in the most important streets of Milan, Rome and Naples.


This year, the Charmant communication strategy includes the appearance of the Tru Trussardi Eyewear campaign not only in the streets of Milan but also in the capital and the most important city in the South.
For some days now the campaign's extensive coverage has been in the traditional form of posters in addition to the far-reaching campaign on buses.


The strategy underscores the importance of the Trussardi license for the Charmant Group and the strong synergy that binds them together.
The splendid Tru Trussardi eyewear worn by two beautiful and charismatic models captures the attention of all passersby.


The Tru Trussardi Eyewear sun and vision collection expresses day-to-day elegance and is designed for the dynamic lifestyle of the city. A collection that combines the tradition and history of the Trussardi brand with innovation and the high technical content provided by Charmant.