“Blackfin with Arrigo Cipriani” luxury edition
An agreement to promote the excellence of real Made in Italy
Blackfin, the 100% Made in Italy titanium eyewear brand produced in Agordo by Pramaor, and Arrigo Cipriani, the renowned owner of Harry's Bar in Venice and the most well-known Italian restaurants in New York City, have signed an exclusive co-marketing agreement for the production of a limited luxury edition, "Blackfin with Arrigo Cipriani".
Throughout the world, these numbered sun and vision models will represent an image of Made in Italy that is genuine and successful because of its very high quality and exclusiveness.
"Luxury is the expression of complex simplicity" – Arrigo Cipriani explained. "An object becomes a luxury only when it is conceived and lovingly made through man's feelings and expertise. This combination is found in Blackfin eyewear. They are made from noble titanium and with infinite attention to detail; and they "speak" only Italian, the language of our history. This is real luxury".
"We are honored to work with Arrigo Cipriani, whose name is globally synonymous with style and Italian cuisine of good taste" – commented Nicola Del Din, CEO of Pramaor - "In their respective sectors, Blackfin and Cipriani are examples of the excellence of real Made in Italy. Unlike many products on the market that I call "fake Made in Italy" because they only sound Italian, Blackfin and Cipriani are a binomial that still has the substance and strength to take our country's real artisan expertise all over the world with energy and prestige."
The agreement was signed by Nicola Del Din and Arrigo Cipriani in Venice at Harry's Bar - the historical venue that for almost a century has been a coveted destination of international high society – with "Blackfin-Cipriani" brand ambassador Paolo Doglioni, who stated "as Blackfin-Cipriani brand ambassador, I am proud to be able to say that two Veneto-based companies have joined forces to offer the entire world a successful image that expresses Italian character, good taste and exclusiveness".
The "Blackfin with Arrigo Cipriani" models and all the details about the operation will be presented during Mido in Milan.