Backstage at the new Pramaor campaign now online

The premiere of Blackfin and Bioeyes by Pramaor Italian Titanium Eyewear

There are just over two weeks to go before the start of Mido 2012 but Pramaor has decided to make an important announcement for its business target. Through YouTube it has uploaded in its official website the HD video of backstage at the new 2012 campaign for Blackfin and Bioeyes.


The new project will be one of the great new additions at the International Optics Exhibition but the video already conveys the daily life of the protagonists, contemporary men and women, who deeply experience reality and express it in minimalist, sophisticated look and eyewear. Authentic and elegant, the new campaign created by Anidride/design for the Agordo-based company and immortalized in the photographs by Giovanni De Sandre, fully reflects the characteristics of the Blackfin and Bioeyes brands, a perfect combination of innovation, design and technical research.


"As soon as it was uploaded, we immediately realized just how much it was enjoyed by our customers who asked us if they could install it directly in their outlets" – said Pramaor president Nicola Del Din – "We are convinced that this type of operation will be a useful support for all our partners' marketing actions because it allows them to put across to their customers the values of our house brands in a way that is direct and effective."

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