Antonio Rossi at Mido for Maui Jim

The guest of honor is the face of the new eyewear collection with MauiPure lenses

Three-time world canoeing champion Antonio Rossi was the guest of honor at Maui Jim's stand at Mido Sunday, March 11.


The athlete is a sports ambassador par excellence and perfectly represents the new eyewear collection with MauiPure lenses, a series created for people who have a dynamic lifestyle and are always on the go. It almost feels as though you are not wearing these lenses because they are so light and comfortable. They also eliminate all distortion, give sharp color vision and all the protection needed for long sunny days.


MauiPure joins the line of highly-technological polarized lenses by the Maui Jim brand, a combination of PolarizedPlus2 technology and two-shade mirroring treatment that eliminates 99.9% of reflections and blocks 100% of dangerous UV rays. Colors are vivid and intense thanks also to the use of rare earths and the clarity of SuperThin Glass with excellent scratch-resistance properties and extreme strength.