Allison partners Donnavventura 2013

Special eyewear for very special reporters

With a special collection of eyewear Allison will accompany the team of 12 women reporters for the 2013 edition of Donnavventura, the all-female photo-journalism adventure in the remotest and least explored places on Earth.


From August through December, TV cameras will follow the women on a 100-day expedition to the US - an exciting coast-to-coast itinerary from the Pacific to the Atlantic.


For the 11 episodes, which will be televised on the Rete 4 channel from January through March 2014, the reporters will wear two special types of sunglasses chosen from the new Donnavventura collection. One is a large, wraparound pilot in metal with special anti-reflection and water-repelling lenses (DA500S), which make them suitable for all weather conditions and actions. The other is a trendy Eighties style in propionate (DA504S) with a choice of 8 different colors from camouflage effect to the US flag - all with polarizing or revo lenses.


The collection is completed with 4 sun models ranging from large, feminine and trendy to more retro and up-to-the-minute. They come in a palette of colors including solid, fluo, semi-transparent and camouflage.
The 4 vision proposals include a feminine, coquettish cat-eye model and an ultramodern pilot in semi-transparent acetate.