Adlens® Awarded 2013 NIKKEI Smart Design Award
Leading Variable Focus Eyewear Company Recognised for Design of Emergensee™
Adlens®, the global leader in variable focus eyewear, announced that it has been named a winner of the 2013 NIKKEI Smart Design Award, receiving second place for the design of its Emergensee™ collection. The NIKKEI Smart Design Award recognises advancements in Smart Design and honours companies with inventive designs that connect daily living and future innovation. Nikkei Design is the most famous and prestigious publication among the designers' and marketers' society in Japan.
Adlens® Emergensee™ glasses have revolutionised the eyewear industry by providing consumers with a solution for instant vision correction. Using a unique combination of innovative design and ground breaking technology, Emergensee™ instantly adjusts focus with the turn of a dial, creating a customised lens in seconds. While correcting 90 percent of spherical refractive errors, the glasses can be continuously adjusted for near, immediate or distance focus requirements.
"Adlens is honoured to be recognised for design innovation in Emergensee™," said Dr Graeme MacKenzie, Director of Industry Affairs of Adlens "We are proud to be paving the way forward for the eyewear industry through a smartly designed product that delivers instant and attainable solutions for consumers across the world."
This award follows the prestigious 2013 Edison Awards in which Adlens® was recognised for its John Lennon™ Collection and received a Bronze Award in the Lifestyle & Social Impact category for product innovation for Emergensee™.