Mido is the perfect showcase for Essilor Instruments

At the Fair to present important new developments and meet present and potential customer-partners

Essilor returns to Mido this year with a stand devoted to Essilor Instruments.


Essilor Italia S.p.A. Instruments & EBusiness Manager Christophe Di Trapani explained that this decision "stems from a renewed wish to consolidate the company's image of sector leader and recreate an opportunity to meet established and potential customer-partners".


"Mido is certainly the perfect showcase for presenting the important new developments we have in store for this year. At the same time, it is an extraordinary opportunity for visitors to personally experience how new products perform and enjoy innovative technology". This is how Di Trapani described the sector's most important exhibition at international level. "We are also ready to welcome customers who are more attentive to and enthusiastic about innovations and our stand will certainly meet their needs to the full.


"The Essilor Instruments offer includes three large families: Laboratory Instruments, Optometry and Outlet Support Tools", explained the company's business technology manager with regard to the products and new developments that it will present at the Fair in March. "The most important new products for which we have great expectations are, without a doubt, in the area of Laboratory Instruments. Although I cannot disclose anything, I can guarantee that they will be highly effective and include a unique and exclusive product for the Italian market. What's more, thanks to a recent global agreement with Topcon International, we will present a line of leading-edge optometry instruments that will support the optometrist's work and deliver added value in terms of service for the final consumer. An array of equipment featuring high technological standards that guarantee quality, reliability and ease of use and meet any demands regarding refraction, contact lens adaptation and screening".


Christophe Di Trapani revealed that "significant space on the stand will be devoted to Outlet Support Tools. We are soundly convinced that animating the outlet with evolved, interactive and customizable tools will differentiate and characterize the business and involve consumers in a totally new experience. Thanks to the acquisition of a majority share in Interactif Visuel Système, the world leader of technological solutions that support sales, we will present new and useful tools that will facilitate communication between opticians and consumers. Specifically, Airio and Activ'screen Junior are two ultra-technological interactive totems that you will discover when you visit us at the Fair".


"And all without forgetting our top product Visioffice 2, the multifunction measuring system that is an indispensable parameter identification instrument for making top-of-the-range lenses in the Varilux family" Di Trapani emphasized.


"An integral part of our core business certainly concerns supporting and being close to customers. With headquarters in Milan and a subsidiary in Rome, our organization is such that we can respond quickly and comprehensively to a variety of needs and also guarantee efficient after-sales service".


Why is Essilor Instruments at MIDO? What do you expect from your participation? "Essilor Instruments' participation alone is an important business card for us and in the eyes of buyers. We are ready to take up this new challenge and we are confident that the new developments we will present will not disappoint anyone who visits us" the Essilor Italia S.p.A. manager replied.