ArtFrameTotalArt is “Out of … Frame”
Gherardo Canuto: "it's an honor to have the chance of presenting our collection to the world here, the throbbing heart of Fuorisalone"
"I am passionate about eyewear and frames because I find that they add value to every one of us and I thought I would make a concrete contribution to the world of eyewear" explained ArtFrameTotalArt designer Francesco De Molfetta. "Eyewear complements our social image but we all have thoughts that we don't want to reveal. I have recreated the social image by putting my work inside the frame; the theme is erotic and represents something that is close to our mind, but we don't necessarily want to reveal it to those around us. Eroticism in all its facets is the theme of the ArtFrameTotalArt collection revisited in a playful and conceptual mood" the designer concluded.
"Thanks to Mido, it is an honor for us to have the chance to be on display at Via Tortona in the throbbing heart of Fuorisalone – Milan Design Week – and present our collection to the world" stated Gherardo Canuto, brand sales manager. "ArtFrameTotalArt is Out of Frame because it is art".
The entire interview follows.