Swiss Eyewear Group establishes a subsidiary in Italy

Benjamin Kohler, former Global CEO of Polaroid Eyewear joins the Swiss Eyewear Group as Chairman of the Board

In September 2013 the Swiss Eyewear Group (International) AG (SEG), an innovative new global eyewear company launched the new INVU. ultra polarized brand through a network of independent distribution partners with distribution in over 40 countries around the globe. Today, SEG proudly announces the establishment of a wholly owned subsidiary in Italy.


SEG is also pleased to announce that Benjamin Kohler, former Global CEO of Polaroid Eyewear, will be joining the Swiss Eyewear Group as Chairman of the Board of Directors later this month. Benjamin Kohler has over 20 years of international optical industry experience and led the successful global expansion of Polaroid Eyewear. His expertise and know-how will be a driving force in the international development of the Swiss Eyewear Group.


"The establishment of a subsidiary in the key Italian market is a continuation of our global expansion strategy" says Benjamin Kohler. "Serving the large and important Italian optical community directly through Swiss Eyewear Group (Italia) S.r.l. will drive our production and sales volumes resulting in greater economies of scale. We will also have instant sell-out intelligence on our product portfolio enabling us to further develop and tailor the INVU. brand as well as our portfolio of licensed brands."


Swiss Eyewear Group (Italia) will be based out of Varese and will be under the leadership of a highly experienced management team. Ernesto Scotti, former Managing Director of Polaroid Eyewear Italy, will be the Managing Director of SEG Italia. Ernesto Scotti has over 30 years of experience in the optical industry and brings a wealth of critical know-how to our growing company. Barbara Cocco will also be an important member of the management team as Sales Director of SEG Italia. She formerly held the position of key account manager for Polaroid Italy and has over 25 years of industry experience. "Her in-depth know-how of products and customers along with her expertise in building up and managing a successful agent organization will be critical to our success in Italy" says Ernesto Scotti, Managing Director of SEG Italia.


The SEG Italia team will be supported by an experienced finance and customer service organization. "Knowing the critical service requirements of the Italian opticians we have invested in an organization that will fully meet and exceed the expectation of our customers. Speed and service quality are key components of our strategy. With this in mind we have also partnered with BRT Servici Logistic S.p.A, one of the leading suppliers of high quality logistic services in Italy, for all of our logistic services", says Ernesto Scotti.


SEG Italia will be fully operational as of February 3, 2014 and will start distributing the INVU. ultra polarized brand together with a highly attractive marketing and support program exclusively to the Italian opticians. As of the new season 2014/2015 SEG Italia will expand its brand portfolio with a selection of new and exciting licensed brands.