Pregiata Eyewear and Tom Rebl sign license agreement
The new company in Padua will handle the design, production and distribution of eyewear by the emerging fashion brand
Pregiata Eyewear Srl, a new company set up in Padua by professionals with in-depth knowledge of the luxury eyewear sector, and Tom Rebl, an emerging fashion brand in the underground scene, have announced an international license agreement for the design, production and distribution of vision frames and sunglasses.
"We are enthusiastic about entering eyewear, a strategic and very important sector", said
Roberto Bordini, CEO of Lip Srl, the owner of the Tom Rebl brand. "For us, Pregiata is the ideal partner in this new project, because it has a completely new philosophy and approach to the market and immediately demonstrated that it is in tune with the values of our brand, from products made exclusively in Italy to a selective commercial strategy".
"We are proud of this new project with Tom Rebl and honored to bring the eyewear sector a young and strongly iconic brand that has considerable strength of expression and is establishing an important place for itself in the fashion world", commented Antonio Piazza, General Manager of Pregiata. "Our company is something absolutely new to the fashion eyewear world, since its primary aim is to enhance brand identity and create a high quality, iconic product, which is a long way from the commercial logic of large-scale distribution. We could not find a better partner than Tom Rebl to share this new beginning".
The agreement will run through December 31, 2020; the collection will be presented in two alternating stages and sold throughout the world. The sun collection, the first model of which will make its debut on the runways at Men's Fashion Week in Milan in June 2013, will be presented in September at the WHITE Show Milano, whereas MIDO 2014 will be the setting for the presentation of the vision collection.