New arrivals at Essilor

Davide Benini joins instrument sales force at Essilor Italia

A qualified eye care professional from Venice, Davide Benini, 52, has almost thirty years' sales and technical assistance experience with the Briot Italia brand, now Briot Weco Italia. He joined Essilor at the end of April with the purpose of strengthening the instrument division's sales force: a section that is now showing interesting development perspectives, especially in the area of instruments for clinics and products with high-level software.


Specifically, Benini will work exclusively in the Triveneto regions as an agent for all Essilor Italia's Instrument Division lines, which range from optometry to technological innovations for laboratories and multimedia solutions for outlets.


"After almost thirty years with the same company, even though it was different after the recent merger, I now have the opportunity to take up a new professional challenge and make a contribution in such an innovative company" – Davide Benini said. "Edoardo Garlati's expertise and Christophe Di Trapani's brilliance convinced me to make this choice and it has been confirmed by the quality of the offer from Essilor Italia's Instrument Division, that was further consolidated recently by the partnership with Top Con for optical center refraction rooms".