New appointments at Essilor Group, Italy

Marco Caccini: "My congratulations to everyone on these new appointments"

New and important changes in Essilor Group organization in Italy.


Paolo Valaguzza joins the Group as Transitions Business Development Manager. Reporting to Marco Caccini, VP Italy, Valaguzza will support the commercial development of the Transitions photochromic product category in Italy. He will also coordinate Trade Marketing actions to capitalize on investments in Transitions communications and the brand's already notable consumer awareness.


The Group will strengthen its presence in the territory also by adding five Business Consultants to support the Transitions brand on the Italian market. Following their brilliant experience in Transitions Optical dedicated to increasing the spread of Transitions lenses through widespread consultancy, territorial micro-marketing and training activities, the Group welcomes Alessandro Marrese, Eleonora Avenali, Marco Romaniello, Matteo Berra and Serafino di Nardo.


"The Transitions brand is one of the main driving forces behind the Italian market. I am certain that the new organization will further boost Optical Center business by creating traffic and stimulating sales" commented Marco Caccini. "My congratulations to everyone on the new appointments".