FINANCE

Liu Jo and Marchon Eyewear sign worldwide license agreement

Starting next January, the brand's new collections will be available in mono-brand stores and some selected outlets

Marchon Eyewear, Inc. and Liu Jo have announced a new worldwide license agreement. The exclusive agreement grants Marchon the right to manufacture and distribute sun and vision eyewear collections with the Liu Jo label.

 

The collections for feminine, elegant women will be available starting January 2014 in Liu Jo boutiques and selected outlets, worldwide.

 

Marco Marchi, Vice President and owner of Liu Jo S.p.A. with his brother Vannis, said: "We will continue to develop Liu Jo as a brand that represents a universe of style; eyewear is simply the natural development of our strategy. We are very pleased to announce this partnership with Marchon because we are certain that thanks to their experience and know-how, the new eyewear collections will be the best expression of the glamour and elegance that characterize our brand."

 

Nicola Zotta, Managing Director EMEA at Marchon, commented: "This is a really exciting partnership that will bring a new point of view to our global portfolio. We are pleased about working with Liu Jo because we are entering the market with the presentation of an innovative product that speaks directly about the Liu Jo brand and its particular and unique Italian DNA."