Immagine98 is Immagine Eyewear’s new company name

A transformation dictated by continuity

A new company name, new capital contribution and the arrival of Giovanni Torossi, a manager with extensive entrepreneurial experience in a variety of sectors, who will work with Susi Tabacchi and bring added value to company management.


These are the changes that are taking place in the company based in Calalzo di Cadore. Although it is now known as Immagine98, its headquarters, structure, personnel and collaborators will remain the same.


Oriented toward optimizing resources and consolidating its reference markets, Immagine98 aims to strengthen and grow its X-Ide and Rye&Lye collections at national and international level by enhancing the typical characteristics of the two brands: Italian spirit, leading-edge design and great attention to detail.