Bensimon debuts in eyewear

Coming soon, vision and sun collections made in collaboration with Japanese group Aoyama

Following the launch of e-commerce, Bensimon debuts in the world of eyewear.


This January, the Parisian footwear and accessories brand headed by Serge Bensimon (who recently joined the committee of the "Maison du prêt-à-porter") will present the first collection of sunglasses made in collaboration with the Japanese group, Aoyama.


The license agreement includes the Europe-wide distribution of vision and sun models for women.